TWO SIGNATURE RANGES GIVEN HIGHLY COMMENDED TITLE
Luxury bathroom brand Drench was highly commended for two of its ranges at the Ideal Home Awards 2025. The Bournemouth-based e-commerce brand, which also has an outlet located in Poole, received the recognition at the fifth Ideal Home Awards ceremony, held in May.
The Ideal Home Awards feature over 100 categories judged by an expert panel of Ideal Home editors and guest industry leaders. In addition to winners in each category, the prestigious publication also awards a Highly Commended title to those that impress the judges. Brands are assessed on quality, innovation and design in each category.
Drench gained recognition for two of its signature ranges – Butler & Rose and Drench Billy – which were highly commended in the Classic Bathroom Range and Modern Bathroom Range categories, respectively.
Butler & Rose combines the flair of the Edwardian era – characterised by simple yet striking designs, a clean and fresh colour palette, rich brassware and intricate detailing – with modern functionality at affordable prices to create a classic and timeless look for bathrooms of all shapes and sizes. The traditionally styled range includes luxurious furniture, taps, showers, radiators, toilets, basins, baths and accessories.
Drench Billy is a collection of baths, mirrors, countertop basins and bathroom furniture, combining elegant design with functionality. Like all Drench products, Billy is designed to withstand the demands of busy family life, offering a contemporary, practical and fun solution for any bathroom space. It strikes a balance between luxury and affordability, making it accessible to those seeking a premium yet budget-friendly upgrade.
Drench is a luxury online bathroom retailer specialising in design-led, high quality bathroom products and is part of the Beyond Retail family of brands, which includes Drench, Tap Warehouse and Only Radiators. Collectively, the e-commerce business stocks over 20,000 products from 50 manufacturers and brands across bathrooms, kitchens, heating and accessories. Drench offers a 3D design service to help customers plan and visualise their new bathroom, along with advice and guidance on the right products to suit their lifestyle, taste and budget.
Elliot Lees Bell, Founder and Managing Director at Beyond Retail, says: “We’re incredibly proud to have two of our signature ranges recognised at this year’s Ideal Home Awards.
“At Drench, we’re committed to offering high-quality bathroom products at affordable prices that combine luxury design with everyday practicality. We strive to make bathroom design a fun, stress-free and personal journey right from the get-go, so to see that reflected in such a respected industry publication is a real honour.
“This recognition is a testament to the hard work of our entire team and our passion for making great design accessible to everyone.”
Butler & Rose and Drench Billy are sold exclusively at Drench.co.uk and Tapwarehouse.com.
