An information-led site designed for existing members and suppliers, and for independent kitchen and bathrooms retailers interested in joining the KBBG (DER KREIS UK)
The Kitchen Bathroom Buying Group (KBBG), the UK arm of DER KREIS, has launched a new-look website. It highlights the KBBG’s purchasing strength and business development options including lead generation tools, and it explains how membership to the KBBG can provide an ecosystem for sustainable growth. Created for existing members and suppliers to Europe’s largest buying group, it also includes information for independent kitchen and bathroom retailers that want to find out more about joining.
DER KREIS UK partners with a wide range of well-known supplier brands, which are listed on the website. When members of the buying group make purchases from these partners, they achieve a rebate, which is paid annually. With a secure encrypted Infonet system incorporated within the structure of the website, members can individually login to privately monitor their own rebates at any time. Suppliers to the group also have a different type of access, which enables them to contact all members to offer them specific promotions that are not available through any other channels.
As a community-driven business, the KBBG brings together members, suppliers and keynote speakers at its networking events, most recently at KBB Birmingham 2026 in March, and previously at its AGM held at CentreParcs, Sherwood Forest, last June. This Autumn, it will be holding a series of regional meetings co-hosted by the KBSA, with all details regarding dates and details of business sessions listed on the website.
Owain Harrison, managing director of the KBBG says:
“We have worked closely with DER KREIS in Europe to help shape the new UK website and to ensure that all the information on the site is regularly updated with details of new suppliers and member events. The password-protected Infonet system that we use is also a powerful tool for both retailers and suppliers, with important information that is only accessible to each.
“The new website is also designed to provide all the information any independent retailers may need when considering joining the KBBG, and there are numerous calls to action on the site if they want to get in touch and speak with a member of our team.”
