British Ceramic Tile and Laura Ashley launch charming new collections for every corner of the home

British Ceramic Tile and Laura Ashley have once again demonstrated their expert design skills launching a stunning new collection of wall and floor tiles for the retail market. The latest collection has drawn inspiration from the latest colour and tile trends to create a series of new ranges that bring an effortless sense of style to living spaces.

Crafted with expert attention to detail, each range has been designed to coordinate beautifully with the Laura Ashley paint, wallpaper and Kitchen Collection as well as the brand’s home accessories.


The Heritage Collection

The bestselling Mr Jones and Wicker tiles are now available in stylish new colourways, extending the design potential of these striking tiles. With feature floor sales going from strength to strength, the Heritage Collection has been extended with new blue tones. Wicker is now available in Duck Egg, and Mr Jones in Midnight as well as the existing Dove Grey and Charcoal colourways. These ceramic tiles are suitable for use on the wall and floor and come in a 33x33cm format.


Designed to sit alongside the Josette plains, Annecy features bestselling colours; Dove Grey, White and Duck Egg, paired with a delicate damask print. This stunning multiuse ceramic tile features an easy to use, repeating floral pattern, which captures a feminine essence. Suitable for use on the wall, Annecy is available in a 30x50cm format.


A first of its kind for Laura Ashley, this new 50x50cm large format floor tile has been specially designed to complement new and existing collections with its understated marble effect. A gloss finish brings an element of luxury while the inky, swirling effect of oily marble combined with a Natural or Slate White colourway adds the final finishing touch to floors.

Hushed Hues

Through a combination of muted colours, intricate floral design and a special lustre effect, the Hushed Hues collection helps create a calming and restful environment. Available in shades of Powder Grey and Seaspray White, the pretty patterns of Cottonwood and Isodore from The White Collection have been tailored to fit a 25x50cm wall tile, alongside a 25x50cm plain and coordinating multiuse linear tiles in 15x50cm, all of which bring a discreet, textured look to surfaces.


The White Collection

The existing White Collection has been extended with the introduction of the stunning Hawthorn tile. The delicate foliage print features a slight lustre effect for an extra dimension, allowing Hawthorn to work as a standalone feature wall tile alongside matt and gloss tiles from the current White Collection. Available in a 25x50cm size, Hawthorn creates the illusion of a deep, layered print.

Head of brand and product marketing at British Ceramic Tile, Jayne Adamson comments: “The Laura Ashley brand is synonymous with high-end, country-style interiors and has been best seller for retailers, particularly the Heritage collection which is in high demand. These new releases are guaranteed to offer something for everyone and every space with whites, pastels, raised textures and natural forms all in one collection. Best sellers have been updated, while new introductions will tap into consumer demand for chic, elegant surface designs.”

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