Online heating specialist BestHeating is excited to unveil a new range of designer radiators, adding to its extensive portfolio of luxury heating products.

The Bloomsbury range blends classic design with modern affordability, featuring ornate steel radiators with heritage-inspired detailing that captures the character of traditional cast iron at around half the price. Designed for those seeking to balance beauty with functionality, the collection delivers sophistication alongside high-performing heat outputs.

The range includes various popular colourways like Matt Black, Matt White and premium metallic Brushed Brass and Brushed Bronze finishes that bring warmth and personality. This plethora of choice allows the radiators work seamlessly across a range of interior styles, from more traditional schemes that complement their heritage detailing to contemporary spaces as a statement design addition.

Available in five different horizontal widths from 609mm to 1497mm, the Bloomsbury range is ideal for both small and large-scale living spaces. Their colour-matched feet, wall stays and traditional valves help to create a cohesive finish, ensuring the practical elements of the radiator complement its overall design.

Designed for versatility and compatibility, every Bloomsbury radiator is suitable for use with standard hot-water systems as well as modern low-temperature systems and heat pumps. Each model is crafted from durable steel with a hard-wearing finish, ensuring long-lasting performance and a premium appearance.

Prices for the Bloomsbury range start from £449.00 for Matt Black or Matt White models and £549.00 for premium Brushed Brass or Brushed Bronze models, offering the sought-after cast iron look at around half the cost. Every radiator in the range is backed by a 20-year guarantee, reflecting BestHeating’s commitment to quality and reliability and the entire collection is available now through the BestHeating website and selected trade partners.

Commenting on the launch, Susan Hilton, Buying Manager at BestHeating, says: “We’re thrilled to be launching the Bloomsbury range and offering homeowners the opportunity to bring the luxurious look into their homes at a more accessible price point. The ornate detailing and choice of premium finishes give the collection a real sense of character, while its high-performance heating ensures it delivers on practicality day to day.”