Bathroom components brand, Aqualla, sets its sights firmly on UK growth, bringing together a specialist team to drive sales and development opportunities

Aqualla, has come a long way since it first began in 2011. Established by Managing Director, Steven Allaway, Aqualla has enjoyed a period of rapid growth, becoming a recognised brand leader in Northern and Southern Ireland, renowned for its modern collection of bathroom products. The company now has its sights set on increasing its presence here in the UK, recruiting a specialist team to help drive new business.


Offering an extensive collection of bathroom products from stunning brassware and taps, through to stylish shower mixers, mirrors to suit all living spaces, towel warmers and radiators, Aqualla specialises in supplying expertly crafted products which bring a contemporary, designer feel to any bathroom.


Under the direction of Pete Banham, Head of GB Sales at Aqualla, the new team will be focused on becoming the best bathroom supplier to the independent retail sector, providing a top-class service to existing and new customers. Joining Pete, will be seven experienced regional sales managers, ensuring full geographical coverage across the country. The team includes Ben Kennedy, (North London and Home Counties), Nigel Restall (Midlands), Sarah Jowsey (Northeast), Ian Quigley (Northwest), Ed Thorn (Southeast), Steven Sharp (Scotland) and Shane Basset (Southwest).


Steven Allaway, Managing Director at Aqualla, explains: “The last 10 years have been a real success story for Aqualla with strong sales both here in Ireland and across the UK. With our new specialist team, we are looking to drive forward those relationships across the UK market and expand our presence even further. With over 55,000 square feet of stock holding, we are in the enviable position of being able to efficiently service all of our customers together with any new orders, while still delivering on our 99.6% fulfilment rate, which is something we’re incredibly proud of.”


“With Pete leading the team, and the combined knowledge and experience our regional sales managers bring, it’s an exciting time for Aqualla as we build on our solid foundations to extend our network here in UK.”


Pete Banham, Head of GB Sales at Aqualla, adds: “2022 has seen us make some big inroads within the UK market with a number of ‘firsts’ for the company. This year was our first time exhibiting both Aqualla and Adamsez at the UK’s largest and most well-respected trade event, kbb, and now we have our first ever market specific sales team.


“The team will be out visiting customers, ready to introduce retailers to our four new tap ranges which have just launched, as well as our wider portfolio, including Adamsez baths. There’s lots to discover – from our designer products through to our dedicated service proposition and distinctive work culture, and we look forward to letting the UK market find out more about our story.”

For more information about Aqualla and to discover the company’s collections, please visit

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