BA expand its Sales Team with three new appointments

BA, one of the UK’s leading manufacturers of factory-built, bespoke and made-to-measure kitchens and bedrooms and specialist components, continues to expand and grow its team with three new appointments in January 2022.

Each new Area Sales Manager will be responsible for their own territory ranging from the UK and Republic of Ireland. The primary objectives are to serve the company’s new and existing customer base, increase sales, maximise market presence and establish new dialogue with customers on the products and services available. They will also be responsible for developing new sales strategies, customer comms and market analysis across their assigned geographical location.


Charlotte Hall, Area Sales Manager – Taking a territory-oriented approach, Charlotte Hall is dedicated to covering Yorkshire and the North East of England. Bringing invaluable industry experience, Charlotte has been working in the KBB sector for 5 years with significant experience in selling kitchen appliances and worktops into kitchen retail showrooms across the UK. Since joining the team at BA, Charlotte has already shown herself to be a driving force within the company, securing a high volume of bathroom product displays across a range of retail showrooms up and down the country.

Charlotte explains, “I have always been passionate about bringing the very best products and services and I cannot wait to get out in the field, meet with customers in person and share the exceptional range of products we offer for the kitchen and bedroom space. Becoming a member of the team at BA is a hugely positive step forward for me both personally and professionally, and I can’t wait to continue making a difference together.”


Gerrad Woods, Area Sales Manager – Responsible for tracking, recording, and monitoring sales teams across the Republic of Ireland, Gerrad Woods will make great use of his two decades of experience specialising in B2B sales and brand development for businesses in the KBB industry. Highly passionate, Gerrad’s work experience includes 25 years as a successful Sales & Business Development Manager where his desire to exceed expectations and deliver impeccable customer service will benefit his new role at BA substantially. His previous roles include senior sales management positions at Tippo International, O&S Doors (ROI) and Collier Kitchen Supplies.

Gerrad says, “A cabinetmaker by trade, I am able to bring a unique approach and methodology to my new sales role at BA, an attribute I believe has contributed greatly to my level of success to date in the industry. Throughout my career, I have been able to earn the trust and respect of my customers and so I look forward to applying the same level of customer focus and in-depth knowledge here, with a view to offer best-in-class service and generate repeat business in the long term.”

Olivia Parelai, Area Sales Manager – In charge of covering the North West of England and the Isle of Man, Olivia brings a wealth of experience in both CAD software and all aspects of kitchen design having worked in the KBB industry for the past 5 years including time at a market leading German manufacturer. An expert at client relations, Olivia has worked closely with retailers, manufacturers, and designers in her previous roles, with BA being a former key account. More recently, she has worked alongside builders, developers and national merchants selling kitchens to trade customers on and offline.

Oliva says, “To have the opportunity to work with such an established brand in an industry I love and already have excellent business ties with, is a great prospect and I can’t wait to make real impact across my target accounts and respective sales regions. With Kbb 2022 just around the corner, I feel energized to have the chance to meet existing customers face to face, as well as forge new relationships moving forwards.”

Come and meet the new BA team members at Kbb 2022, 6 – 9 March, NEC Birmingham – Stand N70. For BA, please contact: t +44 (0)28 8676 4600 | | w | For the latest news & company updates, please follow BA on Facebook, Twitter, LinkedIn & YouTube, plus Blossom Avenue on Pinterest #WeMakeTheDifference

PRESS – Publicity Engineers at Suite 5, 5th Floor. Lambourne House, 7 Western Rd, Essex RM1 3LD | t 01992 478 109 or 07572 505 713 │ e | w

You might also like