BA continues its expansion with the appointment of Anthony McMorrow, who joins the company as National Key Account Manager.

Anthony brings with him a wealth of industry experience and knowledge forged from his established career at Triton Showers and Wilsonart Engineered Surfaces. Anthony takes on this newly created role to “deliver the best possible key accounts customer experience”, using his expertise and enthusiasm to further the continued growth of BA and its product portfolio.

Speaking on his new role, Anthony tells us, “With such a strong core business already, I am delighted to have joined BA at such an exciting time. The recent successful launch of Jayline, plus more new product announcements to come, will undoubtedly take BA to the next level and I wanted to be a part of that. I look forward to building relationships with key national accounts and identify new opportunities within the KBB market”.

“As Anthony mentioned, BA are currently journeying through some exciting times” David Caulfield, Sales & Marketing Director, commented, “Without doubt Anthony will be a big asset to the BA team, bringing unrivalled experience, technical knowledge and market understanding, combined with attention to detail. We look forward to working with him, as he exudes a true passion for our sector, and are confident that he will grow sales nationally while helping to achieve our ambitious development plans.”

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