APS Distribution, the home of Swift Electrical and leading kitchen appliance brands, has secured the sole licence to supply Tesla home appliances in the UK and Ireland.
Under this new agreement with Tesla brand owner Comtrade Group, APS Distribution will be the exclusive provider of a comprehensive range of Tesla home appliances and electricals across the UK and Ireland. The initial product range includes fridges, fridge/freezers, cookers, washing machines, and dishwashers – all designed to deliver quality and innovative technology to UK homes.
Renowned scientist Nikola Tesla, who invented the AC electricity supply system, has long been a symbol of innovation and progress. The Tesla brand proudly bears his name, honouring his legacy and groundbreaking contributions to science and technology.
In developing the Tesla brand, Comtrade Group were guided by his vision to make advanced technology accessible to everyone.
Today, Tesla is a bold, aspirational mid-premium brand focused on quality and technology. The new range of Tesla appliances upholds these values with superb quality and design, very high specifications in all products, and market-leading five-year warranties.
The brand-new range has been designed specifically for the UK domestic market to provide a range of products that fit seamlessly into your customers’ kitchen design and provide useable and accessible technology that will enhance use and make life easier.
Tesla is a consumer electronics brand, established in 2014 as a part of Comtrade Group, one of the largest IT companies in South-East Europe.
APS Managing Director Anthony Sant said: “Securing the Tesla home appliances licence is an important milestone for APS Distribution. This partnership allows us to expand our portfolio with a brand known for its quality and innovation.
“We are excited about the opportunities this agreement brings and we look forward to working closely with Comtrade Group to ensure that Tesla home appliances make a strong impact in the UK market. We believe that the Tesla name, with its rich heritage and reputation for excellence and innovation, will appeal to customers seeking reliable, cutting-edge kitchen appliances.”
Nebojša Lozo, Tesla General Manager, said: “We are delighted to partner with APS Distribution in launching Tesla home appliances in the UK and Ireland. This agreement underlines our confidence in APS Distribution’s capability to introduce and support the Tesla brand effectively in a competitive market. We look forward to a successful collaboration that brings our licensed range to a broader audience, showcasing the strength and innovation the Tesla name represents.”
Tesla home appliances are not affiliated to Tesla Inc., the electric vehicle manufacturer, other than sharing the spirit of innovation associated with the name of inventor Nikola Tesla.
APS Distribution, via Swift Electrical, will shortly launch the initial product range, with further ranges planned for later in the year. The Tesla range will be available via www.swiftuk.co.uk and www.teslahome.uk .
