A new flexible marketing service launches within the KBB space
A specialist new marketing consultancy has launched within the kitchen and bathroom industry, Flex Marketing. Created by Jayne Adamson, previously head of marketing for British Ceramic Tile, Flex offers a modern approach to marketing strategy and implementation.
As an increasing number of kitchen and bathroom businesses look for a more versatile, cost effective approach to deliver their campaigns for the year, Flex brings 15 years specialist experience within the industry to clients across the country.
With a genuine passion about the interiors space, Jayne has worked across both retail and specification channels creating market-leading products and campaigns. Highlights include award winning licensed ranges for iconic brands such as Laura Ashley, in store assets that have grown sales for national and independent retailers, and fully transactional ecommerce websites for companies looking to grow business to consumer sales.
Jayne’s new service is a completely flexible one that reflects the trend for on demand services, rather than permanent hires. Clients can work with Jayne on a retained basis several days a month or can bring Jayne into the business to deliver one off projects.
Now just a few months into her new business, Jayne explains: “I’m a huge fan of all things interiors-related. Over my years within the industry I’ve been fortunate to have developed some amazing products and driven sales across retail and specification channels, making some fantastic connections along the way. It’s this experience that I want to bring to other businesses, but without costing the earth.
“Today’s businesses need experts who can support them with long term growth through marketing, but with a flexible approach. Times are still tough across the different markets, so we have to be agile and responsible with marketing budgets, getting the biggest return on investment. It’s not just me, I work alongside other experts in the space including trend analysts, lifestyle photographers and specialist design and PR agencies to offer the full package. It’s a one stop marketing shop.”
Creative in her approach but also analytically grounded, Jayne offers a full service and can manage a product through its full journey from research and development, through to launch and year on year growth. Based in West Yorkshire, Flex can work remotely or from client’s office depending on location. For more information visit www.flex-marketing.co.uk or call 07904 589251.