Soaque, the luxury online bathroom retailer launched in March 2026, has been shortlisted for Bathroom Retailer of the Year at the KBBFocus Awards & Celebration 2026. It is the first finalist in the category without a physical showroom.
The Cheshire-based retailer stocks Gessi, Crosswater, Villeroy & Boch, Duravit, KEUCO, Hansgrohe and Burlington, and positions its website as a digital bathroom showroom: thirteen fully styled, buyable room sets under its Shop the Room concept, six cross-brand style collections, and a design service that produces measured plans and photorealistic 3D renders before a customer orders.
Founder Sam Brindle said: “We launched without a showroom on purpose, and we’ve been honest about what that costs us. What it gives us is a showroom that isn’t limited by floor space; a new display is a render, not a refit. Being shortlisted alongside three very good physical showrooms suggests the industry is prepared to judge that on its merits.”
Soaque is shortlisted alongside Modern Homes, Stone & Chrome and Wilson Bathroom Company. The category is sponsored by PJH. Winners will be announced on 3 December 2026 at The Brewery, London.
Shortlist: https://www.google.com/url?q=https://kbbfocus.com/news/6532-shortlists-announced-for-the-kbbfocus-awards-celebration-2026&source=gmail&ust=1792054197224000&sa=E
https://www.google.com/url?q=http://soaque.co.uk&source=gmail&ust=1792054197224000&sa=E
