Ca’ Pietra has reopened its Hartley Wintney showroom following a refurbishment of the Primrose House site, including a full repaint, updated signage, refreshed sample areas and the addition of a new in-showroom partnership with Lewis Alderson Kitchens.
Located on London Road, Hartley Wintney, the showroom has undergone a substantial refresh, including new tiled displays and refreshed sample areas. The update includes both internal and external flooring options, with Buscot Pietra Pazza introduced as a notable addition, alongside new displays including Souk Yellow Star in the kitchenette, a vanity setting featuring Hoxton Four Seasons, Hoxton Linen and Enso Sand Strip, and Stoneglaze Chambray within the rear kitchen display. The changes have been designed to make product selection more straightforward for retailers, designers and homeowners, giving visitors a clearer view of Ca’ Pietra’s stone, porcelain and ceramic collections across kitchen, bathroom and wider interior applications.
The key development is the arrival of Lewis Alderson Kitchens, the bespoke kitchen studio which has operated from Hartley Wintney for almost a decade. The business has now taken up residency within the rear of Ca’ Pietra’s showroom, creating a closer link between kitchen design and surface specification.
The new Lewis Alderson area includes cabinetry displays within the main showroom, alongside a dedicated design space to the rear where clients can review project details, finishes and materials. The layout allows cabinetry to be viewed alongside Ca’ Pietra’s full range of stone, porcelain and ceramic surfaces, supporting a more joined-up specification process for kitchens and wider home projects.
Lighting throughout the showroom has been supplied by Fritz Fryer, while an Everhot range cooker is also on display as part of the kitchen setting.
Hamish Smith, CEO of Ca’ Pietra, said: “We are absolutely delighted to welcome Lewis Alderson to Primrose House. There is a real alignment between what we each do, a shared commitment to craftsmanship, considered design and the kind of attention to material that defines a truly well-made interior. Having their kitchen collection alongside our stone and tile range feels entirely natural and we think it creates something genuinely special for clients who are looking to bring all of those decisions together in one place.”
Tom Edmonds, Founder and Director of Lewis Alderson, said of the move: “Our new location will allow us to work more closely with clients at the point where key decisions are being finalised. Ca’ Pietra’s newly renovated showroom provides immediate access to an extensive range of stone, porcelain and ceramic surfaces, all in one place, making it easier to review materials, finishes and details together.”
The refurbished showroom now offers a combined setting for kitchen cabinetry, wall and floor surfaces, lighting and appliance inspiration, giving trade visitors and homeowners a more complete environment in which to develop and finalise projects.
Ca’ Pietra Hartley Wintney is open Monday to Friday, 9am to 5pm. The showroom is located at Primrose House, London Road, Hartley Wintney, Hook, RG27 8RJ.
