The latest market research report from Barbour ABI reveals the UK residential kitchen and bathroom worktops market continues to face economic pressures in 2026. However, stabilising conditions are expected to support a shift toward more sustainable growth over the coming years. As household confidence gradually improves, homeowners are anticipated to resume investment in “big‑ticket” renovation projects such as kitchen upgrades.
While many households have delayed improvements due to recent financial uncertainty, Barbour ABI’s analysis suggests that most projects have been postponed rather than cancelled. This trend points to significant pent‑up demand likely to be released as economic sentiment strengthens.
Housing Market Recovery to Support Replacement Demand
The report highlights that an improving housing market will play a key role in driving replacement worktop installations. Kitchen and bathroom upgrades remain a priority for new movers, and better mortgage availability combined with lower interest rates is expected to stimulate market activity in 2026.
However, performance will vary by region. Higher‑priced areas, including London and the South East, are forecast to lag behind the national recovery, with some buyers maintaining a cautious “wait‑and‑see” stance before committing to renovation projects.
New‑Build Sector Set for Long‑Term Growth
Although new‑build housing activity is predicted to remain subdued in the short term, the report identifies the sector as an increasingly important driver of future worktop demand. From 2027 onwards, changes to planning regulations and government initiatives are expected to support stronger construction output, creating new opportunities for suppliers and distributors.
Omnichannel Strategies Becoming Essential
One of the report’s key findings is the growing importance of omnichannel models in the worktops market. Consumers are increasingly researching materials, finishes, and price points online, aided by improved digital tools such as virtual consultations and visualisation platforms.
Despite this shift, physical showrooms remain vital. Homeowners continue to value the ability to see and feel materials in person and to receive expert guidance, highlighting the need for seamless integration between digital and in‑store experiences.
A Promising Outlook
While geopolitical and macroeconomic uncertainty remains a headwind in 2026, the report concludes that the sector is well‑positioned for recovery. Strengthening consumer confidence, evolving purchasing behaviours, and innovation in distribution models are expected to underpin growth in the medium term.
Suppliers and distributors who adapt to these trends, particularly through enhanced digital engagement and strategic alignment with the new‑build sector, are likely to be best placed to capitalise on emerging opportunities.
Barbour ABI’s Kitchen and Bathroom Worktops Market Report offers a detailed outlook on the challenges and emerging opportunities shaping one of the UK’s most resilient home improvement sectors. The report provides data‑driven insight for manufacturers, distributors, retailers, and construction professionals navigating a market still feeling the effects of economic uncertainty but showing clear indicators of medium‑term growth.
