The Roxor Group has launched nuielux, unveiling a fresh collection of premium bathroom furniture and ceramics designed to make luxury design an experience every homeowner can enjoy.
nuielux will see the introduction of two new comprehensive furniture collections, Fitted and Modular, each created in-house with hand-finished detailing that combines modern manufacturing and traditional craftsmanship.
The new brand was introduced to market in order to support retailers with brick-and-mortar stores, due to fitted and customisable furniture requiring more attention and detail when designing and fitting. This gives merchants and retailers the opportunity to sit with homeowners and lovingly design their spaces, giving a personalised experience to the buyer.
Manufactured entirely in the UK, both collections uphold an exceptional quality standard, and every product is delivered with a five-year guarantee.
The Fitted Furniture collection offers a timeless blend of style and substance.
Customers can choose between two design styles: Fable and Krest. Fable features a traditional shaker look, while Krest offers a more minimalist slab aesthetic.
Both design styles are available in five popular colourways: Fern Green, Pebble Grey, Soft Black, Autumn Oak, and Matt White.
The Fitted Furniture collection gives homeowners the freedom to transform their space with original yet accessible designs.
Everything from door styles and cabinet sizes to worktops, basins, vessels, and handles, can be personally selected to create a seamless and bespoke bathroom design that reflects the homeowner’s individual tastes and requirements to bring the world of luxury within reach without compromise.
The second new addition – the Modular Furniture collection – presents freestanding options ideal for a wide range of layouts.
It includes the Kivo slab style, the classic Larck Shaker design, and the Flume collection, featuring fluted detailing.
All pieces in the Modular range are available with different basin options and in a choice of five stunning colour schemes: Fern Green, Pebble Grey, Soft Black, Autumn Oak, and Matt White.
To complement the new Modular and Fitted furniture ranges, nuielux also offers a variety of ceramic fixtures, including toilets, sinks, and vessels in both traditional and modern styles. Designed to seamlessly fit with the new furniture lines, these ceramics combine practical durability with style and also come backed with the five-year guarantee.
Marcus Pearson, head of design at nuielux, said: “We believe every home deserves to be beautifully designed. Our approach is simple: create stunning, original bathrooms that feel as good as they look – making luxury design an experience everyone can enjoy. We ignite the spark of design creativity to shape spaces that inspire progress — transforming for a new generation.
“Our designs are original yet accessible, lovingly priced to bring the world of luxury within reach without compromise. It’s not just about creating homes; it’s about designing with purpose and value.
“This process ensures our furniture not only looks beautiful but works seamlessly in real homes, offering tailored storage and versatile configurations to suit every space. The result is a collection of products that reflect a deep passion for design, helping you create a home that feels beautifully personal.”
