• The thoughtfully designed spaces showcase a selection of products as both functional objects and crafted artifacts.

  • Within the architectural garden, the Aqua Atelier space invites guests to craft their own Aqua Poem, capturing their reflections before enjoying refreshments at the thought-provoking GROHE Aqua Bar.

GROHE Returns to Milan Design Week 2025

March 2025 – GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is returning to Milan Design Week 2025 with a new immersive experience in one of Milan’s most historic locations: The Garden Senato.

Located at Via Senato 14 in Milan’s fashion district, the garden blends historical charm with contemporary design, making it an ideal venue for cultural events and exhibitions. Following the brand’s success with the Red Dot “Best of the Best” awarded GROHE SPA installation at the Palazzo Reale during Milan Design Week 2024, GROHE will transform the Garden Senato into an immersive exhibition space from April 8-13, 2025.

A Curated Exhibition: Design, Innovation & Sustainability

“Guided by GROHE’s brand purpose of ‘Pure Joy of Water’, our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds’, we’ve curated a unique exhibition that offers compelling insight into the innovation, design, and development of our products.”
– Patrick Speck, Leader, LIXIL Global Design EMENA

The GROHE Aqua Gallery is designed to highlight products through three key dimensions:

  • Function – Showcasing GROHE’s efficiency and performance

  • Form – Presenting products as crafted artifacts

  • Impact – Demonstrating meaningful water experiences that connect people and the environment

A Fusion of Art, Technology, and Sustainability

The GROHE Aqua Gallery is more than just an exhibition—it’s a sensory experience. Visitors can explore carefully curated spaces that bridge humans, water, and nature through design.

“Design plays a crucial role in linking various aspects of our lives. It requires deep analysis of people’s needs, cultures, traditions, and the natural environment while advancing technology.
The GROHE Aqua Gallery reflects the brand’s commitment to shaping a future where design, functionality, and responsibility coexist in harmony, creating products and experiences that deliver ‘Pure Joy of Water’.”
– Patrick Speck

Conceived by the LIXIL Global Design and Brand Identity team, the installation seamlessly integrates indoor and outdoor elements for a one-of-a-kind gallery experience.

Highlights of the GROHE Aqua Gallery:

  • Aqua Atelier: A creative space where visitors can craft their own Aqua Poem

  • GROHE Aqua Bar: More than just a refreshment area, the bar—built from recycled bottles—serves as a statement on sustainability, highlighting the impact of single-use plastics and water pollution

  • Sustainability Focus: GROHE promotes eco-conscious water solutions, such as advanced filtration systems that reduce the need for disposable plastic bottles

Discovering the GROHE Aqua Gallery

Architects, designers, and visitors can experience the GROHE Aqua Gallery at Garden Senato during the following dates:

Public Opening Hours:

  • April 8-9: 10:00 AM – 7:00 PM CET

  • April 10: 10:00 AM – 4:00 PM CET

  • April 11-12: 10:00 AM – 9:00 PM CET

  • April 13: 10:00 AM – 6:00 PM CET

Exclusive Media Access:

  • April 7: 11:00 AM – 6:00 PM CET

Join GROHE at Milan Design Week 2025 and explore the intersection of design, sustainability, and innovation at The GROHE Aqua Gallery.